Your business website is possibly the single most important asset you possess in today’s growing and ever-changing world of Internet commerce. Online markets move at a breakneck pace driven by innovation and a world population that now demands the ability to make purchases over the Internet! If your website hasn’t been updated since the late 90’s it’s a sure bet that you are losing out on visitors, which means losing out on profits, too! Think about it this way- would you enter a race car from the 60s in a Formula One race today? How many times do you think you would get lapped before coming in dead last?
Being competitive means high performance, so maybe its time to give your website a tune-up, or even a complete rebuild so you can not just keep up with the competition, but run laps around them! To make sure your website is at its cutting-edge best you can start by engaging the services of a cutting-edge internet marketing agency like King Kong that can get your website up and running in good form and back on the fast track to success!
Let’s examine some of the factors that go into optimizing your website for top performance!
How well a website performs is measured by how fast its pages can load and display in a user’s browser on various kinds of devices, which has a major effect on its usability and interactivity. Google and other search engines will prioritize a high-quality user experience, if your site is slow to load and navigate it will have a negative on its SEO rating that will cause it to have a poor conversion rate, lose traffic, and experience low engagement among users. In other words, it’s a slow car that doesn’t respond well and is sure to lose the race!
If your business’s website is slow to load it’s going to have a higher bounce rate, meaning users will bounce away elsewhere when they get tired of waiting for your content to display. Recent statistics state that 45% of users will give up and surf away from a website because of its poor functionality. Search engines will use this an indicator that your visitors can’t find what they’re looking for when they are visiting your site, which will cause it to sink dismally in the SEO rankings. Today’s internet users have become used to fast-loading pages and expect them to do so, if they don’t, they have a short span of attention and will simply search elsewhere.
So, get a website tune-up so you can cross the finish line first!