Vinyl window applications increase visibility and branding and provide essential information to your customer base. Choosing the right kind of lettering ensures readability, durability, and a professional appearance. This guide will provide you with the essential factors to consider.
Consider the Purpose
One of the first considerations before hiring a company to print Vinyl Lettering is determining its purpose. Are you looking to announce a sales event or create your business name and logo? The following are the most common reasons people seek these lettering services for their business storefronts.
- Hours of operation
- Contact information
- Promotional messages
- Seasonal displays
Knowing the purpose will help you work with a professional printer who can help you gain attention for your business and increase foot traffic. They can help you determine the size, font, and color that best suits your needs. Promoting your business with lettering means knowing what impact you want to create.
Choose the Right Vinyl
Depending on the application, vinyl lettering comes in many types. Most vinyl printers offer a variety of material choices, so it is essential to know about the options to make the best choice.
- Standard vinyl is affordable and ideal for short-term needs. Standard options are perfect for sales and short-term business promotions.
- High-performance vinyl lasts longer due to its excellent durability. It is resistant to fading.
- Frosted vinyl offers a stylish choice that can help your business maintain privacy.
- Perforated vinyl allows you to see outside while displaying lettering.
Choose the Right Font and Size
Font and size are both integral considerations when choosing lettering. Readability is crucial when creating business lettering. You should select a bold and clean print that is easily read from a distance. Avoid overly decorative and intricate designs that may be difficult to read from the street level. Consider the following:
- Small text, usually up to two inches, is perfect for reading close-up. Consider using this size on your door to post your hours of operation.
- Medium text, usually up to six inches, works well for promotional lettering. Use it to announce a sale or a new product or service.
- Large text is usually seven inches or higher and is visible across the street or a parking lot. Use this font size for your business name and logo.
Choose the Best Colors
The colors you choose and their contrast will determine how well people can see your lettering. Therefore, you should consider your branding colors and which ones contrast nicely with them.
- If you have tinted windows, choose white lettering to make it pop.
- Black and bold colors work well against light or frosted glass windows.
- Reflective or metallic vinyl looks nice but can make the lettering hard to read under certain circumstances.
Choose Placement and Visibility
Finally, you will need to decide where to place your lettering. Always ensure that you put essential business information at eye level. Avoid placing your lettering where glares could make it less visible. Unless you use vinyl to create privacy, ensure that your lettering does not block the view inside your business.
Get Help from Professionals
Choosing the right printer is essential for achieving the desired outcome. They can help you select the right size, font, and colors to convey your message to customers.